ABOUT US
The idea of simple luxury that’s ethically brought to life-
SCICLI (pronounced shi-klee) is a contemporary Demi-fine jewellery & lifestyle brand; that redefines luxury in its truest forms. Scicli's jewellery resonates with anything associated to timelessness and style; that offers quality craftsmanship made with utmost passion and dedication - giving rise to styles that truly spark joy.
Solitary Designs.
Unrivaled Affordability.
Valuable Experience.
SCICLI was born out of an idea to celebrate and rejoice in the magic of simplicity. Our ethos is to give a new lease of life to the concept of jewellery, a concept that stands to be simply beyond stones and gold, and proudly focus on disrupting fashion practices and channel into creating pieces for conscious consumption that lives beyond time and tide. At the core, SCICLI is all about storytelling through the rare nature of its design and timelessness, made for everyday and all occasions - ranging from our smallest celebrations and joys to defining big moments of our lives.
Each of our jewellery is handmade with love. A new level of ultra modern-ness, lustrous textures and sheer luxury. We transform unconventional ideas and thought process into emotionally captivating pieces; making it truly a collector's choice. We reject mass factory production, and return the work back into the hands of skilled craftsmen and women, supporting thoughtful hands and artisanal industry.
• Ethical, Original, Reliable. Composed with passion and above all — Uniqueness
• Pushing the boundaries of what jewellery is and can be
Come, dive in on an experience for a lifetime that is a translation into understated, unpretentious luxury that is born to be lived in and savoured,
OUR FOUNDATION
The foundation of the brand is built on our passion for art, jewellery and innovating a range of dialogues set apart from the crowd - the dialogues of cheer, an extension of being the second skin and ranging from small doses of everyday luxury to larger than life styles. We combine the idea of classic laidback elegance and experimental luxury in our designs that brings in the unique accent of being SCICLI!
SCICLI is fueled by the nature of elevating the joy of minimalism and creating 22 Karat micron gold plated jewel box winners that are meant to stay and be loved.
We at SCICLI, recognise our responsibility for the people and planet, wherein we take everyday steps to be ethical, conscious and allow our people to cherish every Demi-fine constant they own. We do not fuel the loop of excess inventory, focus on small batch production and are not dictated by the trends that circle, we strive at creating our own that transcends time.
Are we dramatic? Check!
Are we elemental? Check!
Are we effortless? Double check!
DESIGN
We constantly challenge our own techniques and designs. Every day we beat our own schedule and our ever-increasing ability to be unusual. We take care of the specific needs of our customers and surround ourselves with a creative spirit to provide off-beat and sensuous jewellery for our fashion lovers. We always have a different approach to things, life, and people.
We believe, jewellery is a form of personal expression and it should be worn effortlessly. At SCICLI, we have jewellery for everyone and for all occasions; be it office or everyday wear, vacation styling, a casual setting, or a date night.
Throughout our journey , we have witnessed a manifold global growth of over 2,00,000+ customers glowing in and celebrating our Demi-fines. As a brand that was born out of sheer love and passion for jewellery, we have breathed life into the intimate entity of metal and celebrated a community that has been a testimony to the hard work and dedication we put through with our products.
MATERIALS AND PACKAGING
SCICLI is proud to be ethical and transparent in its well-doings. We take an extra effort to responsibly choose our materials to deliver your favourite Demi-fines. From the metal, the stones, to the natural pearls used in the making, all the elements add an effortless and contemporary look to the jewellery.
Our jewellery is made in 18-22 Karat Micron Gold plating (unless stated otherwise) with an additional 0.5 micron e-coating, and with materials such as Pure 925 Sterling Silver, Pure Brass and Stainless steel. We also use Cubic Zirconia diamonds, Natural and Cultured pearls and semi-precious stones in our designs; all our products are free of lead and nickel - which makes it skin friendly and truly long lasting.
All of our packaging is minimal, sustainable and recyclable, with minimal to no use of plastic. Our jewellery is carefully packed in soft jewellery pouches and then added to SCICLI boxes with a specially designed cushion base and ribbon handles that make it multipurpose, thus cutting down on excess bags or carry-ons.
OUR STORY
RUDRALI GUPTA
Founder & Creative Director
SCICLI was founded with a simple belief: the objects we choose to wear every day should be as meaningful as they are beautiful. What began as a passion for jewellery has grown into a creative house where thoughtful design, timeless aesthetics, and everyday living come together.
Founded by Rudrali, SCICLI is shaped by her enduring love for art, architecture, travel, and contemporary design. She believes jewellery is more than an accessory—it is a personal expression, a keepsake, and a reflection of the stories we carry with us. Every collection draws inspiration from places, cultures, memories, and the quiet beauty found in everyday moments, creating pieces that feel both distinctive and enduring.
As the Creative Director, Rudrali leads every aspect of the creative journey—from design, product curation, collection development to branding, visual storytelling, and customer experience. Her design philosophy embraces clean lines, sculptural forms, and understated elegance, balancing modern minimalism with individuality.
Built on the values of craftsmanship, authenticity, and intentional design, SCICLI celebrates jewellery that is made to be lived in, collected, gifted, and treasured. With a vision that extends beyond jewellery into art, design, and lifestyle, Rudrali continues to shape SCICLI as a brand that inspires confidence, curiosity, and a slower appreciation for beautifully crafted objects.
Every collection is an invitation to discover something personal—pieces designed not only to be worn, but to become part of life's journey. Every piece tells a story. We hope you'll find one that becomes part of yours.
ANSHUL GUPTA
Technical and Operations Partner
Behind every thoughtful brand is a strong foundation. As SCICLI's Technical & Operations Partner, he supports the systems, processes, and technology that keep our creative vision moving forward.
With a career dedicated to research and advanced engineering, he currently serves as a Principal Member of Technical Staff at a leading technology company in Belgium. His work combines deep technical expertise with analytical thinking, bringing a structured approach to solving complex challenges.
At SCICLI, he works alongside the founder as a trusted partner, contributing to the technical and operational side of the business. From digital infrastructure and e-commerce systems to operational planning and process optimisation, his guidance helps ensure that every detail behind the scenes is as considered as the pieces we create.
While creativity shapes our collections, his expertise helps build the framework that allows SCICLI to grow with purpose, reliability, and care.
PRESS
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